Space, Bravo, Gusto and Comedy are now part of the CTV family.
The objective was to create a flexible brand that can house a variety of content while embracing the foundations of the already existing CTV brand.
The design system derives from the geometrical shapes of the CTV logo. The voice of the brand is about story telling and making personal connections with the viewer. It is bold and playful, friendly and conversational.
Agency: CTV, Bell Media Inc.
Creative Director: Jon Kalisz
Art Direction and Brand: Nensi Gjoca, Niko Papadimitriou
Motion Design: Niko Papadimitriou